CogentPro Communications
What we do

Four practices, one argument running through them.

Most briefs draw on more than one. We settle what is worth saying, and why it is credible, before deciding which of these does the carrying.

01

Strategy & Counsel

The case, settled before anyone is approached: what is worth saying, why it holds up, and who needs to change their mind.

  • Narrative & Positioning
  • Crisis & Issues Management
  • Public Affairs & Policy Communications
  • ESG & Sustainability Communications
  • Internal & Change Communications

02

Earned Media

Coverage argued for on merit. We brief journalists ourselves, in the sectors we know, rather than passing a release down a list and hoping.

  • Media Relations
  • Executive Visibility & Founder Branding
  • Thought Leadership & Bylined Content
  • Awards, Rankings & Recognition
  • Media & Podcast Collaborations

03

Digital & Content

The same argument, carried into the channels your audiences use, produced in English and Indian languages rather than translated as an afterthought.

  • Social Media Strategy & Management
  • Content Development, Translation & Voice-Over
  • Influencer & Creator Engagement

04

Creative & Production

The material a story needs: filmed, photographed, recorded, printed and built. In-house, or through people we can vouch for.

  • Film Production & Photography
  • Podcast Production
  • Brand Collateral & Design
  • Media Events & Exhibition Fabrication
Measurement

We measure what moved, not what appeared.

Abstract plate: coverage bars weighted by quality against a baseline, with a flat month marked rather than hidden

A clippings count is the easiest number to produce and the least useful one to receive. We report against what the work was meant to change.

Quality-weighted coverage
Weighted for publication, prominence and whether the piece actually carried the argument, not counted flat.
Share of voice
Your presence in the conversation relative to the companies you are measured against.
Message pull-through
How much of what you set out to say survived into what was printed.
Inbound effect
What arrived because of the work: enquiries, invitations, approaches.

Reported monthly, including the months that were flat.

Next

Tell us what needs to change.

The most useful first conversation is not about scope or fees. It is about what you need a specific audience to think, do or stop doing, and whether communications is even the right instrument for it.

Start a conversation See the sectors we work in