Coverage is the outcome. The argument is the work.
CogentPro Communications helps companies with
genuinely difficult stories, the technical, regulated
and unfamiliar ones, build a case worth reporting. Then we make sure the
people who matter hear it.
Reply within two working daysFounder-led · senior on every accountDelhi NCR · Mumbai · Bengaluru
Client stories have featured in
What we do
Four practices, one argument running through them.
Most briefs draw on more than one. We would rather settle what is worth
saying, and why it is credible, before deciding which of these does the
carrying.
S
Strategy & Counsel
Settling the case before anyone is approached: what is worth saying,
why it holds up, and who needs to believe it.
Narrative & Positioning
Crisis & Issues
Public Affairs
ESG & Sustainability
Internal & Change
E
Earned Media
Coverage argued for on merit, with journalists briefed by the people
who understand the subject.
Media relations
Founder visibility
Bylined content
Awards & rankings
Podcast collaborations
D
Digital & Content
The same argument carried into the channels your audiences actually
use, in the languages they use them in.
Social strategy
Content & translation
Creator engagement
C
Creative & Production
The material a story needs, filmed, photographed, recorded, printed
and built.
Film & photography
Podcast production
Brand collateral
Events & exhibitions
Sectors
Depth in some. Working familiarity in others.
Both are useful; they are not the same thing, and we will be straightforward
with you about which applies.
Bylined argument in the business press, a prime-time business channel,
a podcast and a film shot on site. Every one of them had to get past an
editor first.
MintGuest View
Farm insurance: Time for climate-linked bulk payouts
Shubha Bhanu & Vineet Sinha, MicroSave Consulting
Financial Inclusion · Climate & Sustainability
The Hindu BusinessLine20 September
Why women’s savings don’t translate into credit
Sonal Jaitly & Ankita Bhat, MicroSave Consulting
Financial Inclusion, Fintech & BFSI
The Hindu BusinessLineShort take · all editions, page 5
Seven acres, 2,000 tonnes of rubble a day, and the products it becomes.
The kind of access that turns a technical process into something an
editor will run.
Climate, Energy & Sustainability
Why firms choose us
A short list of things we will not trade away.
Argument before amplification
We would rather spend the first month getting your case right than filling
it with activity. Volume is easy to buy and easy to ignore.
We measure what moved, not what appeared
Share of voice, message pull-through and quality-weighted coverage,
reported monthly, including the months that were flat.
Three-city bench, national and multilingual reach
Owned presence in Delhi NCR, Mumbai and Bengaluru, extended through a
vetted network. Content in English and Indian languages.
Senior people do the work
The person you meet at the pitch is the person on your account. We keep the
client list short precisely so that stays true.
Fluent in the difficult subjects
Waste-to-energy economics, microfinance portfolios, regulated products. We
brief journalists ourselves rather than passing them to the client.
A straight answer, in two working days
On any brief, including when the answer is that we are not the right firm
for it and someone else would serve you better.
In their words
“CogentPro has consistently demonstrated a deep understanding of our
industry, actively scouting storytelling opportunities in the sectors we
serve. Their expertise, proactive approach and creative solutions have
strengthened our brand among key audiences, including policymakers and the
media.”
Parul Tandon
Global Head, Knowledge Management, MicroSave Consulting
“She built the communications practice here with very little to start
from, brought structure to it, established the right external relationships,
and ensured we had a consistent presence where it mattered. She knows her
work and she delivers. That, in my experience, is what counts.”
Mahesh Girdhar
Managing Director & CEO, EverEnviro Resource Management
Leadership
Priyanka Goswami
Founder
Fifteen years of strategic communications before the firm existed, most of it
spent explaining businesses that do not explain themselves easily.
A consumer electronics giant, a professional services firm, a commodities
exchange, an academic publisher and a waste-to-energy business: the range is
the reason CogentPro is comfortable with subjects other agencies call too
technical to sell.
She is on every account the firm takes on, from the first conversation to the
monthly report. That is the whole reason the client list stays short, and it
is the one thing the firm will not trade for growth.
The most useful first conversation is not about scope or fees. It is about
what you need a specific audience to think, do or stop doing, and whether
communications is even the right instrument for it.
Tell us roughly where you are and we will come back within two working days.
If we are not the right firm for the brief, we will say so and, where we
can, suggest who might be.
