Climate, Energy & Sustainability
Waste-to-energy, renewables, circular economy and the transition plans of heavy industry. Technical stories, policy-adjacent audiences, and a press corps that has learned to be sceptical of green claims.
Sectors
Depth in some. Working familiarity in others.
Both are useful; they are not the same thing, and we will be straightforward with you about which applies to your brief.
Core sectors
Financial Inclusion, Fintech & BFSI
Microfinance, digital lending, payments, insurance and commodities. Regulated, data-rich, and reported by some of the most experienced journalists in the country.
Technology, SaaS & Startups
From seed-stage announcements to enterprise category creation. Funding news is the easy part; the work is building a narrative that survives between rounds.
Development & Social Impact
Foundations, development finance institutions, social enterprises and advisory firms. Audiences here include policymakers, donors and peers as much as media.
Other sectors we work in
Retail & E-Commerce
Category launches, festive campaigns and quick-commerce competition.
Agriculture & Agritech
Rural distribution, where regional-language media is the primary channel, not an add-on.
Education & EdTech
Speaking to parents, students, faculty and regulators at once.
Healthcare & Life Sciences
Providers, diagnostics and health-tech, within the constraints on medical claims in India.
Travel & Hospitality
Highly seasonal, review-sensitive and creator-driven.
Manufacturing & Industrials
Long sales cycles, plant-level stories, trade press that rewards specificity.
Not on the list?
Ask anyway.
The sectors above are where we have either done the work or read the room long enough to be useful on day one. If yours is not here, tell us what the story is. We will say honestly whether we are the right firm for it, and where we can, suggest who might be.